Eric T. Olsson

Managing Director, Data and Analytics                                                                       Jul '20 - Jan '21

14 West is a service organization supporting the Agora Companies, a private consortium of several dozen independent publishing and media companies with historic annual revenue of over a billion dollars. As Managing Director, I was responsible for the architecture, development and product ownership teams for the enterprise data platform supporting global reporting and advanced analytics.

In six months I led these teams through a complete architectural redesign and redeployment of the data platform, including a transition from Hadoop on AWS to Snowflake. This transformation included a new approach for data ingestion from source systems into the cloud data platform, security and privacy forward data schemas and governance, and the development of an end-to-end CI/CD pipeline for Data OPs and development. Results are made available for both standard reporting and self-service through the Qlik suite and ThoughtSpot. This transition will result in a cost savings to the company of ~$650K annually, while improving the quality, reliability and time to delivery of solutions.

Baltimore, MD / Panama City, Panama                                                              Feb 2005 to Jul 2020

For the last fifteen years I have had the pleasure of working at Under Armour in a variety of IT and operational leadership positions. In that capacity, I have managed teams who designed, deployed and operated ERP systems, warehouse management and control systems, integration platforms, retail systems, eCommerce platforms, and business intelligence/analytic platforms. As an original member of the team responsible for launching the Under Armour business internationally, I led teams that selected, licensed, designed, implemented and now support the foundational IT platforms in new subsidiaries across UA’s Latin America and Asia/Pacific regions as well as in international emerging markets.

Director, Enterprise Reporting and Business Analytics                                                 Jul ‘15 - Jul '20

Led a blended team of UA employees and consultants (~35 FTEs) responsible for our foundational data platform, enterprise reporting and analytics. The platform stored petabytes of big data in cloud systems as well as terabytes of structured data in a state-of-the-art SAP HANA enterprise data warehouse. The system supported our global business with ~2500 unique monthly users and hundreds of thousands of monthly reporting sessions. The system included approximately 200 primary data models with 8,500+ distinct dimensions or measures.

In 2017, when Under Armour upgraded our enterprise software backbone, I led a team of 50 developers as we completely re-built our Enterprise Data Warehouse. This new EDW was redesigned and re-built from the ground up to support real-time data reporting and visualization across the enterprise. Our new EDW served as a single source of truth for standard reporting as well as a global self-service practice.

Led both data platform and enterprise reporting teams through a transition from a legacy data lake to a cutting-edge data platform optimized to support advanced analytics and data science. Ingesting streaming data events from our consumer applications together with replicated enterprise data, we built a unified view of our 250+ million registered consumers to fuel Under Armour’s digital transformation and to support the activation of personalized consumer journeys. At the time of my departure, this platform was estimated to save ~$850K annually in infrastructure costs.   

Sr. Director, International IT                                                                                        Aug ‘13 – June ‘15

Over the course of roughly three years, I led a globally diverse International IT team as we launched new subsidiaries in Brazil, Chile, Mexico and Australia. These businesses included wholesale, retail, and ecommerce sales channels. In this role I was responsible for strategic IT vision and leadership as we defined, designed, implemented, and launched all back office systems to support these emerging businesses. At the same time, we replaced our ecommerce platform in Europe and Southeast Asia, launching in over 15 different countries. We also replaced the ERP and retail POS systems in China, our fastest growing country. At the time I joined the International team our non-US business was ~$200 million in revenue and has successfully grown to become ~$1 billion plus. 

Sr. Director / Director, Distribution Systems                                                            May ‘08 – July ‘13

While leading the UA Distribution Application team, we expanded our warehouse operations from ~350k sq. ft. of manually operated distribution space in one US location to more than 2.5 million sq. ft. of fully automated distribution space across both North America and Europe. During this time, I led the initial successful launch of Manhattan Associates WMS for iSeries in our first warehouse and subsequently rolled it out in 7 additional warehouse locations, both UA owned and operated as well as 3PL operated. My team was integral in the design and implementation of millions of linear feet of conveyor and material handling equipment as well as the warehouse control system which interfaced the WMS and MHE. 

Director, Capital Planning and Distribution Design                                                 Aug ‘07 – April ‘08

Worked with multiple external consulting and design firms as well as material handling vendors and installers, to roadmap, plan and execute the installation and launch of material handling systems. These systems span conveyor control systems, automate pick and put systems, receiving automation, automated print and apply, different types of scanning equipment, etc. Coordinated installation and maintenance of these systems with both internal and external electrical contractors, construction and IT teams. Managed a capital budget in the tens of millions. 

Analyst / Programmer, Distribution Analyst / SAP XI Programmer                      Feb ‘05 – July ‘07

Over the course of two years, acted as a lead analyst in the design, custom development and deployment of Under Armour’s first automated conveyor control system. Integrated SAP AFS with three (3) different tier one warehouse management systems in the course of eighteen (18) months. 

Baltimore, MD                                                                                                                    2001 to 2005 

Barcoding, Inc. is a leading provider of technology and software solutions for data capture, labeling and printing, and mobile computing. In the early 2000’s Barcoding had two different software development subsidiaries, RioScan and IntelliTrack.

Director, IntelliTrack, Professional Services/Software Engineering                                2003 - 2005

As leader of both the Professional Services and Software Engineering groups at IntelliTrack, I managed our product development team and our team of engagement managers/developers, as well as multiple outside contractors on a dozen or more projects simultaneously. My responsibilities included defining product roadmaps for multiple off-the-shelf commercial software applications, managing reseller and end-user relationships, technical design and review of software deliverables, instituting and monitoring a clearly defined project management approach, and actively managing engagements to set customer expectations and ensure success. 

Director, RioScan, Software Services                                                                                 2001 - 2003

Responsible for the startup, development, and technical organization of RioScan, the software division of Barcoding. RioScan published a suite of commercial off-the-shelf software applications for mobile data collection. We also developed custom software solutions and offered consultation on mobile system design and development.  

Our commercial software suite was comprised of 5 applications deployed on handheld data collection devices (Windows CE and Palm OS, both batch and 802.11 wireless) and integrated with relational database platforms. I played a pivotal role in the design, development, sale and support of these applications.

Albuquerque, NM                                                                                                                 1998 to 2000

Vice President/Owner

Created a successful software development and consulting business. Acted as Senior Programmer for customer software development projects in a variety of fields. Projects included large, nationally deployed, team developed, distributed software applications. Produced two commercial off-the-shelf products for fixed asset and inventory tracking. Rights to those products were eventually sold to Barcoding, Inc.
 

Contributed to the development of a data mining system for the statistical analysis of point of sale data. A Linux based network appliance, the Item Velocity Monitor, analyzed data to predict out of stock conditions for top selling supermarket products. Our client, Data Ventures, jointly developed this technology with Proctor & Gamble.
 

The Item Velocity Monitor pilot project was ranked #2 in the list of Top 100 IT Innovations for 2001 by InfoWorld magazine. 

Native Language

Intermediate Listener/Reader, Novice Speaker/Writing